Why B2B Marketers Should Try CTV Advertising
Biznology
JULY 7, 2021
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May.
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