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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

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Complex and Costly Sales and Marketing Tech: Navigating the Landscape for B2B Success

ClickDimensions

As an SMB, you need technology that can adapt and grow alongside you, ensuring that your investments continue to provide value as you expand. Balancing the Budget: This year, 60% of SMBs marketing budgets remained static or were cut, highlighting the importance of prioritizing solutions that offer a clear return on investment.

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Complex and Costly Sales and Marketing Tech: Navigating the Landscape for B2B Success

ClickDimensions

As an SMB, you need technology that can adapt and grow alongside you, ensuring that your investments continue to provide value as you expand. Balancing the Budget: This year, 60% of SMBs marketing budgets remained static or were cut, highlighting the importance of prioritizing solutions that offer a clear return on investment.

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The Ultimate B2B Marketing Glossary

Envy

For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. These are Sales Qualified Leads.

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Inbound Marketing Strategies For Your Small Business

Sharpspring

With inbound marketing, especially on social media, you can acquire new customers most of whom will respond to the brands they see on a platform and purchase their products and services. All entrepreneurs realize how difficult it is for consumers to purchase products and services from companies they have never heard of before.

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Finding the Best Competitor to ZoomInfo – for Both SMB and Mid-Market Contexts

SalesIntel

You can search several rival technologies while also learning about a company’s purchasing habits, technological usage, and spending. Unlike larger enterprises with more financial leeway, SMBs often operate on limited budgets, making every expenditure a critical decision.

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LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Adobe Experience Cloud Blog

LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. Our knowledge of Marketo is, in fact, so deep that Marketo often asks LeadMD to assist its own clients that want to better utilize their marketing automation investment. Gray: First, define success.