Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

JULY 13, 2023

First-party intent data is gathered from your own digital channels, such as website interactions, email engagements, and content downloads. On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Augment marketing collateral with reputable third-party content to gain credibility and drive higher engagement. . Multichannel Marketing. Return on Investment (R o I). Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Aberdeen

FEBRUARY 4, 2019

Okay, first off, what is intent data? Intent data comes in two flavors: First-party and third-party. First-party intent data is behavioral information you capture on your own website, in your marketing automation system , CRM system, through customer feedback, or application logs.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40