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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront.

CMO 85
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Is Content Marketing Turning Into Brand Entertainment?

Content Standard

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. A sort of sci-fi/satire/comedy-gone-wrong, it followed a group of characters as they navigated and poked fun at many of the campy staples of science fiction and horror films. Work With Professionals in the Medium.

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Makings Of A Modern Creative Director

Bluetext

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Why would or wouldn’t you have made this decision? Who was your first creative director?

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets. Most of their residents commute to OKC, so we held two community focus groups, one in the small town and one in OKC. In their city.

Buzz 49
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How to Apply Youtility to Internal Communication

Convince & Convert

Facilitate focus groups or interviews with employees. Internal Communication can learn from this by placing “you-seful” content in multiple places, ensuring that the message fits the medium. Storytelling secrets. Analyze entries to company help/suggestion boxes. Here are a few that stood out: Content marketing as teacher.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Chief Storyteller – who can craft memorable stories to connect your brand to customers. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Share your brand story with powerful storytelling.

CMO 52