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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration. Enablement can be seen as the medium for marketing to serve the sales organization. Map Content to the Buying Cycle.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

VR/AR creates a multi-sensory experience that no other marketing medium can replicate. Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. In B2B deals, the buying committee consists of multiple stakeholders. Training and tutorials.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle. Like this post?

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How Remarketing Can Help Increase Conversions

Single Grain

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. Reaching a customer “on their terms” means the person was already looking for this information or potential solution. Helpful, useful, informative articles. One method waves you down and it deserves your interest.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. In the awareness stage, the primary goal is to generate leads with more broadly-applied keywords or blog posts by collecting their contact information. Watch Webinar.