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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In the US, 2.8

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More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape

Madison Logic

Between 2022 and 2023, XXLarge companies increased fintech solution research by 40%, despite being targeted 51% less with content. At the same time, you shouldn’t lose sight of Medium (200-499 employees) and Medium-Small (50-199 employees) companies. Another significant concern with fintech buyers is security.

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Pioneering Tech and Software Content: 5 Ideas to Drive Your 2024 Strategy

ClearVoice

Content focusing on green initiatives and sustainable tech Showcase your brand’s commitment to sustainability and eco-conscious products through a variety of content mediums like blog articles, videos, and social media updates. Something as simple as an animated video tutorial on protecting against phishing scams can do the trick.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. ML Insights data reveals a 158% increase in vendors targeting Medium-Small companies (50-199 employees) from Q4 2021 to Q4 2022. Why ML Insights? billion in 2023.

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SEO Poisoning and Antidotes

Bluetext

B2B websites were the most heavily targeted, as they are known to naturally host a large library of downloadable PDF resources. Exercise caution, keep up with your antivirus programs and monitor for suspicious links or potential phishing scams. So What Does This Mean? . For users, do your due diligence. For businesses, beware.

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120 Top People in Minnesota Tech on Twitter

Webbiquity

This is tennis, #Phish, and social commentary. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music. Spreadsheets are my expressive medium, expanding opportunity my passion. The post 120 Top People in Minnesota Tech on Twitter appeared first on B2B Marketing Blog | Webbiquity. Chip House.

Twitter 261
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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?