Martech Advisor

APRIL 7, 2020

However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. Sophisticated attackers create fake websites, phishing, and impersonation emails, posing as trusted brands to trick their targets into handing over sensitive information.

Phishing 66

Phishing Brand Identity Branding Domain 66

Excelsior Research

NOVEMBER 29, 2021

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. As per reports of Tessian; In 2020, 75% of organizations from all over the world have faced phishing. And almost 96% of phishing attacks are from email.

Phishing 52

Phishing Demand Generation Agencies Privacy Policies Terms and Conditions 52

Zoominfo

JUNE 23, 2019

Companies across the globe experience more than one million phishing attacks each year ( source ). Today we teach you how to identify phishing attempts, how to prevent them, and most importantly, how to protect yourself. How to Prevent Phishing Emails. How does phishing work? Types of Phishing. Let that sink in.

Phishing 189

Phishing Zoominfo Domain SMS 189

SalesIntel

JANUARY 8, 2024

This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Impact on Email Marketing: Authentication Requirements: The authentication protocols (SPF, DKIM, DMARC) will ensure that senders verify their identities, reducing the chances of spoofing or phishing.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. This ensures that Nurture emails are seen as legitimate, commercial messaging and not as spam, phishing, or any of the other sordid possibilities that a sketchy-looking email brings to mind. Website [4.03%]. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Our first party research does just that through providing timely insights into where and how much B2B buyers are looking to invest in tech solutions over the next 18 months.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Champion Communications

NOVEMBER 9, 2020

Do you how many employees don’t know what a mobile phishing attack is? Two in five employees are not sure what a mobile phishing attack is . Stay tuned this month as we start our blog series and address your questio ns on the wonderful worlds of B2B Tech and PR! . We’ll give you a clue…it’s a lot) .

Enterprise Management 62

Enterprise Management Phishing Work Management PR 62

DealSignal

JULY 5, 2022

DMARC is an email validation tool that helps prevent phishing and email spam. How to Setup Authentication With Your Email Service Provider There are three email standards that email service providers typically use to help prevent spoofing and phishing with your company’s emails. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Champion Communications

SEPTEMBER 14, 2021

Then, in January 2020, the news broke that Jeff Bezos’ 2018 phone hack was triggered by a phishing attack via a WhatsApp message from the crown prince of Saudi Arabia. Read the entire case study here: MOBILEIRON: TROUBLE AT THE TOP .

Enterprise Management 62

Enterprise Management Lead Ranking Marketing Management Lead Scoring 62

Heinz Marketing

FEBRUARY 12, 2021

Often, I see B2B companies with small marketing teams neglecting their web site. Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. A B2B website should be optimized to do the following: Drive the conversion of web visitors into qualified leads.

Marketing Websites 126

Marketing Websites Allocation Privacy Policies Marketing Management 126

Valasys

SEPTEMBER 11, 2020

3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. According to the Data Breach Investigations Report (DBIR) by Verizon, 70% of cyber attacks use a combination of phishing and hacking. 4) Denial of Service (DoS).

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

Sana Commerce

MARCH 30, 2023

Malware, phishing, and exploits – Oh MY Seriously – the threats to e-commerce sites are growing. Sana Commerce’s B2B e-commerce security protects the application and its own source code in multiple different ways for strong protection against any external threats. What are the security threats to e-commerce sites?

Phishing 59

Phishing Lock-In Communities Software 59

Webbiquity

SEPTEMBER 27, 2019

Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Currently, she heads the marketing department at Blue Mail Media , a renowned B2B data solution company based out of Irving, Texas. Image credit: MXToolBox. Domain Name Service (DNS). Deliverability. Authentication.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

The Lead Agency

AUGUST 25, 2020

Why Privacy Is So Important When customer information is stored online, it is vulnerable to falling into the wrong hands and being misused for fraud, such as phishing scams and identity theft. For more information on this article, get in touch with the B2B Marketing experts at The Lead Agency.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

Small Business Marketing 60

Small Business Marketing Phishing Business Work Management 60

Belkins

MAY 28, 2020

From phishing data to compromising entire systems just to make a statement, nobody wants that. Since healthcare administration and patient registration systems are now under a lot of pressure due to having to process so much data in so little time, opportunistic cybercriminals may use that to their advantage.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Vidyard

AUGUST 12, 2014

Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. Today we look at three impressive B2B videos and the takeaways you can use to spruce up your own B2B video marketing storytelling. Let us know with a comment below!

Video Marketing 51

Video Marketing B2B Marketing Examples Phishing 51

ClearVoice

SEPTEMBER 22, 2023

Something as simple as an animated video tutorial on protecting against phishing scams can do the trick. You can do this by creating online articles, hosting webinars, and sharing tutorials on cybersecurity measures and best practices.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Aberdeen

FEBRUARY 17, 2023

The industry has greatly benefited from information-sharing, including the annual Verizon Data Breach Investigation Report (DBIR), which has taught us that the majority of data breaches begin with phishing attacks and compromised user credentials, leading to unauthorized access to sensitive data.

Allocation 40

Allocation Organization Phishing Video Marketing 40

Outgrow

MAY 21, 2021

They cater to various business types, (B2C, B2B & DTC) and business sizes (Mid-size and enterprise businesses). Firstly, they help companies avoid hackers, phishing attempts and many other cybersecurity concerns. Additionally, their AI tool automatically diagnoses targeted phishing attacks, and credential compromise risks.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Check back soon as we roll out the rest of the deliverability defined alphabet! DEFINITION. Business to Business. Business to Consumer.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

SWZD

APRIL 24, 2019

Between adverse selection in social media, clickbait lead generation, and spear-phishing campaigns, audiences are rightly skeptical of content that tries too hard to be relevant. To help separate the wheat from the chaff, Ziff Davis B2B curates thought leaders among its clients and audiences.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

Sana Commerce

NOVEMBER 23, 2022

It’s the most used B2B buying channel, and it provides unprecedented opportunities for personalization and buyer-seller connectivity. Smart B2B businesses will need to invest in SEO tools and marketing specialists to game plan out how to move forward. E-commerce is the number one channel in the B2B space. Conclusion.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Madison Logic

OCTOBER 26, 2023

Fintech solutions are increasingly vulnerable to cyberattacks such as data breaches, ransomware attacks, and phishing attempts. Another significant concern with fintech buyers is security.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Through intent data, you can see that a potential (or ideal) client is often looking at publications and blogs for solutions to phishing emails getting through their enterprise firewall.

Buyer Intent 80

Buyer Intent Intent Data Account Based Marketing ABM 80

Madison Logic

MARCH 23, 2023

In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. We’ll use these insights to emphasize changes and deliver recommendations that help marketers prioritize companies and content to increase engagement and conversion.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Webbiquity

JANUARY 5, 2021

This is tennis, #Phish, and social commentary. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music. The post 120 Top People in Minnesota Tech on Twitter appeared first on B2B Marketing Blog | Webbiquity. Andrew Eklund. Founder/CEO, Ciceron. They’re at @CiceronHQ. Following: 1,871.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. For recipients, it would mean more safety since BIMI will be able to prevent a lot of phishing scams while businesses will gain more visibility while saving up on their budget.

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 18, 2019

Those who say that getting thousands of negative responses to your B2B emails is the worst thing ever have never faced the horror that is receiving no responses at all. The responses from your B2B recipients are the main shaping force behind your B2B email strategy. What to do when emails go to spam? Email content.

CAN-SPAM 40

CAN-SPAM Phishing Domain Opt-out 40

Integrated B2B

DECEMBER 7, 2018

A regular onslaught of phishing emails and fake news is pushing the standards for credibility even higher. As the web has progressed and online research has become standard for B2B purchasers , these points have become even more important. First impressions matter.

Phishing 40

Phishing Business High Quality Lead Impressions 40

Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. For recipients, it would mean more safety since BIMI will be able to prevent a lot of phishing scams while businesses will gain more visibility while saving up on their budget.

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 28, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. For recipients, it would mean more safety since BIMI will be able to prevent a lot of phishing scams while businesses will gain more visibility while saving up on their budget.

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52

Bluetext

NOVEMBER 12, 2021

B2B websites were the most heavily targeted, as they are known to naturally host a large library of downloadable PDF resources. Exercise caution, keep up with your antivirus programs and monitor for suspicious links or potential phishing scams. So What Does This Mean? . For users, do your due diligence. For businesses, beware.

SEO 26

SEO Phishing SERP Advertising Mediums 26

Hubspot

DECEMBER 9, 2020

That kind of approach might start with something like this: "We find that retail outlets, like yours, tend to employ younger workers who are more prone to social engineering attacks like phishing. That's why Adamson, Dixon, and Toman say a solution sales rep “can be more of an annoyance than an asset.”.

Work Management 94

Work Management RFP Phishing Bundling 94

Belkins

MARCH 5, 2020

By using the data gathered from the most recent spam attacks, it creates and runs through various phishing/spam scenarios, calculates what tricks spammers would be inclined to use or how their behavior patterns will change. The same technology keeps you safe from phishing scams and malware. Conclusion.

Marketing AI 45

Marketing AI CAN-SPAM Phishing Classified Ads 45

Strategic-IC

JUNE 13, 2019

What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Through intent data, you can see that a potential (or ideal) client is often looking at publications and blogs for solutions to phishing emails getting through their enterprise firewall.

Intent Data 48

Intent Data Account Based Marketing ABM Intent 48