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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve. And similar to SEO, SEM and PPC will also be added to many online marketing strategies or simply play a larger role in driving website traffic. Buyer Intent Data.

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9 Must-Have Conversion Rate Optimization Tools In 2020

Outgrow

After all, every step of the marketing funnel boils down to conversions and revenue. OptinMonster – For Exit-Intent Conversion. Exit-Intent® technology is a signature feature offered by OptinMonster that helps convert visitors, intending to abandon your website, into subscribers and customers. Don’t believe us?

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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). Traffic conversion intent must follow call-to-action (CTA) intent. Traffic Conversion Intent Must Follow Call-to-Action Intent. Conversion intent refers to how likely your ideal customer is to convert.

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4 Ways to Maximize Your Sales Team in a Tough Labor Market

Zoominfo

Increase High-Quality Top-of-Funnel Leads The biggest challenge facing sales leaders today is doing more with less. One of the most effective strategies sales leaders can pursue immediately is to drive more top-of-funnel leads for sales teams. This often means achieving more ambitious targets with fewer resources, including sales reps.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Once you lay the foundations, the book teaches you how to drive traffic to your website through landing pages, search marketing, social media, paid ads, and email marketing. Rabazinsky begins by explaining the fundamentals of AdWords, such as how Google AdWords and Ad Rank work, and eventually delves into the campaign blueprint.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

Statistical analysis is used to determine the winner of each test. However, remember that for every additional variant added in an A/B/n test, the time to reach statistical significance will increase. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. Multipage Testing.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.