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Shifting from Lead Generation to Demand Generation

Bluetext

While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods. The name alone sounds strong, confident, and a surefire way to efficiently move customers through the sales funnel. Enter the wave of demand generation.

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Which one is more effective Facebook ads or Google AdWords? 

Valasys

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet. Do they love hiking?

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Inbound vs Outbound: What Works Best for B2B Marketing?

BOP Design

Outbound campaigns – which work best for generating leads ? Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. Inbound Leads: Intent. Inbound Leads: Effort.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

No lead nurturing , and too much focus on the bottom-of-the-funnel. A leaky funnel—they didn’t know what was succeeding or how. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. That is what the presenters set out to discuss.

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Sales Pipeline Radio, Episode 175: Q&A with Natalie Severino @SeverinoNatalie

Heinz Marketing

Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. They now convert 25% of leads through Intercom’s messenger. Really good.

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Sales Pipeline Radio, Episode 185: Matt Heinz & Paul Roberts @heinzmarketing @OCTalkRadio

Heinz Marketing

So they took “that little chat bubble in the corner of a website” and packed it with automatic meeting booking, data capture on leads, conversational bots—and more! Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. What do we do with the trade show leads?”