Content4Demand

MAY 21, 2020

During her session , DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which could be because budgets are in flux. They are doing it in a way that builds their brand using visual content and real people from the company.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Today is one of those moments.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. As we race toward the end of Q4, it’s worth assessing the road ahead for ABM strategies and the people who drive them at today’s most innovative companies.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Zoominfo

MARCH 7, 2023

Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough? Visitor intelligence can also signal when people at key accounts visit your website.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Linkedin Ads. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Today is one of those moments.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel ROI Paid Search Agency Ads 130

Zoominfo

DECEMBER 3, 2021

As a result, many companies are struggling to attract and retain skilled professionals. Increase High-Quality Top-of-Funnel Leads The biggest challenge facing sales leaders today is doing more with less. One of the most effective strategies sales leaders can pursue immediately is to drive more top-of-funnel leads for sales teams.

Top of Funnel 100

Top of Funnel Work Management Multivariate analysis Marketing Management 100

Metadata

DECEMBER 3, 2020

We talk a little bit about how to create categories and what you did at companies to make your category successful. And, I try to help entrepreneurs and companies at the inflection point. That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

We talk a little bit about how to create categories and what you did at companies to make your category successful. And, I try to help entrepreneurs and companies at the inflection point. That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52