Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. They have to change the way they think about content distribution, and who creates it in the first place. What does this mean? More authentic.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

ClearVoice

MARCH 9, 2024

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. Why is it Important to Have a Content Distribution Plan? And not all content performs equally well on every channel.

Distribution 52

Distribution Paid Content Content Planning 52

Content Marketing Institute

MAY 19, 2022

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs. Continue reading →

Distribution 134

Distribution Advertising Channels Best Practices Content 134

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

DivvyHQ

MARCH 2, 2023

Instead of marketing to consumers directly, many companies leverage local partners to build awareness, engage the local market, and drive sales. But what role does content play in supporting these partner channels? Well, content can (and should) play a HUGE role.

Distribution 98

Distribution Advertising Agencies Paid Search Agency Content 98

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. Statistics showed that 56 percent of marketers in the U.S. More Marketers Creating Original Video Content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

ClearVoice

MARCH 17, 2023

The fallout may be in your distribution strategy. So, how can you refine your content distribution strategy so your content gets to the right places? Maybe you had an effective content distribution strategy in place before. But the content marketing world is constantly changing. What is a content distribution strategy?

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Content Marketing Institute

APRIL 5, 2023

Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading →

Distribution 123

Distribution Marketing & Strategy Content Cost 123

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Reach and Exposure With all content marketing, step one is to see if people are reading it.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? If you have a website, you use marketing technology.

Distribution 66

Distribution Work Management Marketing Management Vendors 66

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

Content Marketing Institute

JULY 29, 2019

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? Continue reading → The post How to Match Your Content to the Best Distribution Channel appeared first on Content Marketing Institute.

Distribution 104

Distribution Advertising Channels Best Practices Content 104

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. It’s a distribution system for YOUR content. What other channels do you have?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. Importance of Content Distribution Content distribution is the process of sharing your content with your target audience.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

SmartBug Media

DECEMBER 5, 2023

Channel marketing is a strategy businesses can use by working with third parties to take your products or services to a larger audience. It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64

LeanData

MARCH 3, 2021

In your go-to-market (GTM) motions, speed-to-lead has become a type of currency; the quicker you engage your lead, the better. Automating your GTM processes with lead distribution saves you critical time and enables your Sales team to connect with more leads, quicker, and drives your team to book more revenue, faster.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

SendX

MARCH 5, 2021

However, even today there are professionals who are skeptical about email marketing. Of course, you can refuse any communication channel. However, even today there are professionals who are skeptical about email marketing and believe death of email has arrived. Marketers using this strategy have seen a 760% increase in revenue.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Take the fact that both involve more than one channel to communicate, reach and engage with their target audience.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

Heinz Marketing

AUGUST 31, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Ways Customer Marketers Can Use Bingeable Content Post-Sale. B2B Referral Marketing: 3 Ways To Unlock Its Full Potential. Thanks for your thoughts, Mike Weinberg.

Distribution 57

Distribution Advertising Channels B2B Startups 57

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

Marketing AI 94

Marketing AI Advertising Channels Video Marketing Youtube 94

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” But you have to make sure it’s distributed effectively. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Computer Market Research

JANUARY 8, 2020

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. With digital marketing on the rise, budgets for digital ad spending are slowly catching up to traditional television ads. This is why a channel marketing strategy needs to have a very strong digital focus.

Advertising Channels 88

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 88

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Computer Market Research

JANUARY 8, 2020

Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. With digital marketing on the rise, budgets for digital ad spending are slowly catching up to traditional television ads. Excellent Content.

Advertising Channels 78

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 78

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . Let us begin by talking about the common dilemma that every marketer faces today. on how to find niche content distribution opportunities.

Distribution 52

Distribution Outgrow Best Practices Content 52

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 118

Work Management Marketing Management Marketing Automation Services Advertising Agencies 118

Engagio

DECEMBER 4, 2018

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove their contribution, attaching their reputations to goals centered around increasing efficiency and generating leads. Quite the contrary.

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Strategic-IC

JULY 1, 2019

To see best engagement and visibility on your content, a distribution strategy is vital. Here are tips to consider when addressing how to share and distribute your content. Why Content Distribution? Content is the fuel that powers marketing and sales campaigns. A content distribution strategy is the answer here.

Distribution 84

Distribution Tips Marketing & Strategy Content 84