KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 B2B Marketing Trends. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

B2B Digital Marketer

APRIL 29, 2021

Well in this episode, Maryna Burushkina shares all of that and expounds on how you can become a better B2B digital marketer today. 02:41 – What does a B2B Digital Marketer need to be thinking about today? 05:03 – Maryna’s background in B2B digital marketing. Jim Rembach (00:01): Okay, B2B DM gang.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40