Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. With this growing form of entertainment comes an increased opportunity for brands to spread the word about their products and services. What makes podcast ads so effective?

Cost per Acquisition 40

Cost per Acquisition Paid Search Agency Advertising Agencies Cost Per Thousand 40

Ledger Bennett

MAY 20, 2020

60% of B2B marketers say they have paused marketing campaigns. Only 7% of brands seize the opportunity to invest more in marketing during COVID-19. March over March year on year outside of digital video and broadcast media we saw the biggest pull back on paid social. Media Spend Snapshot. Paid search has stayed stagnant.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Ledger Bennett

MAY 20, 2020

60% of B2B marketers say they have paused marketing campaigns. Only 7% of brands seize the opportunity to invest more in marketing during COVID-19. March over March year on year outside of digital video and broadcast media we saw the biggest pull back on paid social. Media Spend Snapshot. Paid search has stayed stagnant.

Cost per Acquisition 52

Cost per Acquisition Paid Content Top of Funnel CPA 52

Content Standard

JUNE 27, 2018

With a smile and a glint in your eye, you fly into explaining content marketing’s value, the basics of SEO, how you’re changing the way brands interact with consumers. Content marketing is an elegant if complex approach to digital marketing that makes intuitive sense when you’re in the thick of it.

Paid Search Agency 61

Paid Search Agency Positioning Lead Scoring Lead Ranking 61

Stevens & Tate

OCTOBER 1, 2019

The ads will play automatically and appear prominently on the app for a customized audience, depending on who brands are trying to reach. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. Read more on Marketing Land.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Bluetext

FEBRUARY 25, 2020

It’s no surprise that v ideo has taken the digital ad space by storm. In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. In fact, paid social video ad spend accounted for 28.7%

Paid Content 27

Paid Content Advertising Agencies Advertisements Advertising 27

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102