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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

GlobalWebIndex: 4 in 10 consumers are reading the news more frequently. COVID-19 — the coronavirus disease that’s currently pervading everything , from our behaviors, work routines, and health awareness, down to our newsfeeds. During a pandemic, of course, there are major shifts in the way people think, feel, and act. Media Overload. (Red

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Interview with Jonas Olausson: Growing a Profitable Native Ad Agency

Outbrain

Jonas Olausson is the founder of Joinative, a native advertising agency and SaaS. First of all, Joinative is a native advertising agency. Q: It seems that Joinative is one of a few agencies that build its services around native advertising. Q: Tell us a few words about Joinative. Why did you decide to focus on it solely?

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Paid advertising is a powerful solution that can deliver up to 200% ROI. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. An experienced PPC consultant ensures a higher ROI from a lower cost per lead.

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5 ways you’re hurting account performance when it comes to RSAs

Martech

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. of advertisers had never created an RSA yet. But there are known pitfalls we already know to avoid.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. There are 7 million advertisers on Facebook. The average cost-per-click on Facebook is $1.72.

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Top 10 PPC Trends for 2020

Valasys

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Read more: Pay-Per-Click & Why You Need It Today. According to a report by Quartz cutting down on the traffic acquisition costs (TAC) has always been a challenge for businesses.

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Growing a Bootstrapped SaaS With Minimum Marketing Budget

Whale Pages

 8 Minute Read. ?? Growing a Bootstrapped SaaS Business with Minimum Marketing Spend. “How SkyCiv Engineering used lean marketing strategies to build a profitable and global SaaS company” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Below you’ll find his latest interview. .