B2B, Magazine and Marketing Mix - B2B Marketing Zone

Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign

BDB

MARCH 1, 2024

The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content

Paid Content PR Lead Scoring Lead Ranking

Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign

BDB

FEBRUARY 23, 2024

The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times. 1 So, is adding PR to your marketing mix a no brainer?

Paid Content

Paid Content PR Lead Scoring Lead Ranking

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?).

B2B Marketing

B2B Marketing Cost per Lead Stats B2B

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management

Work Management B2B Marketing Marketing Management Content Marketing

Mobile Marketing: What 4 top B2B companies can teach us about mobile

markempa

OCTOBER 7, 2013

Well, it is already happening in the B2C world, according to a recent study from Millennial Media and comScore. It won’t be too long before it starts happening in the B2B world. 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Provides a variety of content.

Mobile Marketing

Mobile Marketing Paid Search Agency B2B Marketing Companies

Where are Enterprise Marketers Allocating Their Budgets?

Porch Group Media

FEBRUARY 20, 2020

Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Online Video.

Allocation

Allocation Budget Programs Paid Search Agency Advertising Agencies

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

MARCH 7, 2019

She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM. Known as the “CMO whisperer”, Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development at Siegel+Gale.

Demand Generation Agencies

Demand Generation Agencies Enterprise Management Work Management Marketing Management

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? ” B2B Marketing Research and Statistics. Who is actually consuming all of this content?

Paid Content

Paid Content Social Media Statistics Research

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media

Social Media Paid Content Tactics Tips

How to Choose Between Using Inbound vs Outbound Marketing

Oktopost

JUNE 5, 2019

With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? Strengths of Inbound Marketing. Weaknesses of Inbound Marketing.

Paid Content

Paid Content Top of Funnel Enterprise Management Telemarketing

Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business. .”

Full Circle Insights

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Marketing Pilgrim ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Which content marketing tactics and formats are gaining or losing favor? How do marketers separate hype from reality in mobile? B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Marketing Pilgrim ).

Paid Content

Paid Content Social Media Statistics Enterprise Management

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? BtoB Magazine ). Marketing Charts ).

Paid Content

Paid Content Social Media Social Marketing Statistics

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. Well said, and I completely agree.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign

Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign

Webinars

Trending Sources

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webinars

10 Secrets To Help You Succeed In B2B Content Marketing

Mobile Marketing: What 4 top B2B companies can teach us about mobile

Where are Enterprise Marketers Allocating Their Budgets?

30+ Women in Marketing Who You Needed to Follow Yesterday

19 New Featured Sources on the B2B Marketing Zone

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

How to Choose Between Using Inbound vs Outbound Marketing

Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Is Twitter for Business Even Worth the Trouble | social crm.

Stay Connected