The Point

JUNE 1, 2010

To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. HS: What kind of companies are using games for marketing? HS: Can games be a fit for B2B marketers?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Biznology

SEPTEMBER 7, 2010

They take a cut of advertising, but they let others do all the work of creating the ads and targeting them. In addition, those Internet businesses do not sell ads through advertising agencies, the way old media does. They go direct. Lest you think the whole book is about the Grateful Dead, fear not.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Biznology

NOVEMBER 8, 2012

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Customer Experience Matrix

APRIL 16, 2007

Mike clarified that Enpocket is as marketing services agency, which means its software is only used for its own services clients. But our conversation did confirm that the primary focus at Enpocket is on advertising, rather than messaging. a database marketing focus, using customer profiling to target ads.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120

Customer Experience Matrix

JULY 22, 2010

Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. That’s why we kind of came together, this New York advertising and social Silicon Valley to look at this report, paid owned and earned together. Eric : You guys are the Biggie and Tupac of market analysis.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

markempa

SEPTEMBER 9, 2013

For example, if that field contains the name of a company, we suspect it’s some kind of advertisement or triggered email. If the call is from my agency, then X, or if it’s from overseas, then Y, and so on. A good database marketing strategy and solid CRM implementation is critical. The “from” field might be a clue.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 14, 2010

Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 The blogpost’s title states that it “Needs to be More About The Customers&# – so take your own advice and focus on understanding and meeting their needs and not only meeting your own as a marketer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Advertising/Sales. Marketing/Communications/PR. Advertising Systems. Database Marketing. Advertising and Public Relations. Entertainment Agencies. Event Agencies and Consultants. 2010 Eddie and Ozzie Awards Call for Entries OPEN!

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 12, 2021

I’ll let him explain, but he really brings a lot of that perspective and I kind of came from more of the marketing point of view. I came from a space in the advertising world; it was scatter-shot marketing. Tom: That’s sort of a form of influencer marketing. Mike: Good segue. I’ll condense it down.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Convince & Convert

APRIL 28, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Customer Experience Matrix

JANUARY 18, 2015

You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. tighter integration between advertising and marketing technology.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

Has The Right Mobile Priorities Social Marketing: Earned Media to the Max Online Video Contests Can Help Marketers Listen To And Energize Their Customers Interactive Marketing Nears $55 Billion; Advertising Overall Declines New Limits for Text Messaging? deal; more search competition=a good thing. Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40