Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). When dealing with ad networks other than Google, it’s important to ask the right questions as you determine which network to do business with. Cost models- CPM, CPA, CPL. Account Manager experience.
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