B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. These include adding great content that helps and engages the buyer as they move through their buying process.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JUNE 4, 2015

A video spoof of an ad for your product. Take a popular ad and parody it for your product, service or company. One that comes to mind is the Geico camel ad. By the way, Coors was sued by Eveready Battery when they did a parody of the Energizer Bunny ad using Leslie Neilsen in a life-size bunny suit.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Solution selling is not new – for years marketers have been stressing selling benefits, not just features. Provide Access to Your Solutions. Market the Value of Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. How can we get to know our audience in an authentic way and engage them in our conversation, all the while building credibility and trust and adding value for them? Traditional marketing had the seller in charge. What did you say?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

MARCH 13, 2015

They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Knowledge of and experience executing tactics. The best marketing providers have executed the tactics they recommend. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JANUARY 13, 2016

Someone sees your ad, then visits your trade show booth, then gets a follow-up mailer, then attends your webinar. Planned, integrated marketing causes an effect called “response compression,” and is best done with a written plan ( see my previous post, Integrate Marketing for Response Compression, here ).

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Are you great behind the scenes, monitoring details, delegating tasks, holding staff and vendors accountable? analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JANUARY 16, 2012

People read ads and one sheets in a Z format, so have a great headline at the top, a scanable, easy-to-digest mid-section , and your call to action in the lower right corner. Take it to trade shows, conferences, and presentations. You can say whatever you want about your product or services. Do design with the Z in mind.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100