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Google launches marketer resource center and AI recommendation tool

Martech

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Upcoming digital live streams on AI marketing topics.

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3 ways to optimize your marketing funnel for driving revenue and leads

Martech

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

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Mastering the B2B Content Marketing Funnel in 2024

PathFactory

Mastering the B2B Content Marketing Funnel in 2024 Mastering the B2B content marketing funnel is crucial for driving leads and revenue. With a well-structured funnel, you can guide prospects through the buyer’s journey, offering tailored content that builds trust and drives conversions.

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Organic Vs. Paid Social Media: How to allocate your resources

Oktopost

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? It’s not all about the destination—the journey matters, too.

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The 5 Musts of B2B Marketing Funnels

B2B Digital Marketer

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages.

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How To Build A B2B Marketing Funnel

The Marketing Blender

Resources. . How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. What Is a B2B Marketing Funnel? Our Services. . See Our Work. .