An Effective Lead Nurturing Guide to Boost Conversions
Opt Intelligence
AUGUST 22, 2018
Yes, it typically costs less to keep and upsell existing customers, but there are only so many ways to create repeat purchases , particularly in longer lead time verticals. That’s why it’s so important to keep your pipeline full of new leads. But a lead is only that: a lead. That’s where lead nurturing comes in.
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