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How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

Madison Logic

B2C companies regularly retarget previous customers with discount codes provided in display advertisements or an email newsletter. Offering webinars that align with a product release is one way to add more in-depth insights to your new product. With so many messages in the marketplace, it can be difficult to stand out.

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How to Keep Your Email Marketing Funnel Engaged 

Litmus

Emails that tell them more about your company mission and how you add value for customers. An opportunity to set preferences for the type of content they are seeking from you and their preferred frequency. Interactive emails that let you learn more about their interests through email polling or surveys .

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Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Sharing relevant data points and case studies. It is the polar opposite of running generic, one-size-fits-all marketing campaigns.

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How to Revive a Dying E-Newsletter: 4 Tips

The Point

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Here are some key questions to ask potential partners: Services offered: Inquire about the range of services available and whether custom packages are offered to suit specific needs Industry focus: Understand if their lead generation strategies and use of intent data are tailored to specific industries.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.