Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
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JANUARY 15, 2024
Two ad executives walk into a bar conference room… Executive #1: I bought an Aston Martin after I saw one of their ads. Executive #1: I saw the ad when I was younger and always remembered it. Take this ad from Microsoft. Executive #2: Wait. Aston Martin hasn’t advertised in years. How’s that possible? That’s how.
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