Remove Ad Frequency Remove Analytics Remove CPM Remove Trends
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Sounding off on podcast advertising

illumin

Find out why and how you can take part in this trend. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. Here’s everything you need to know about this booming trend. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic.

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CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. Over the next few years, one might see more AR/VR content and ads across CTV. Especially the U.K.,

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How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

While many marketers and analysts know that data gathering and attribution can be difficult, the latest research from leading marketing data analytics platform Adverity , shows that at the C-level, 54% of CMOs have trouble with wrangling the data to illustrate ROI or calculate it. Once you know what you’re tracking, you can see trends.

ROI 62
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How to use Quora for marketing

Sprout Social

Your content here remains evergreen, driving people back to your site whenever a problem is trending. When you create a Quora account and log into the platform, you’ll see your Ads Manager under the Create Ad option in your profile. You’ll need to create an ad account to get started. Review your analytics constantly.

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How to Define & Measure Social KPIs – Part -1

Valasys

The importance of social media as effective referral channels for lead generation & nurturing have been undervalued by the marketers for a long while, particularly due to the fact that the conventional analytical method has neglected to align social media metrics with the Key Performance Indicators (KPIs) of the businesses.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Fraud – occurs when an advertiser is charged for ad placements that have never been seen by human eyes. Ad Inventory – advertising space that a publisher has available.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign.

Linkedin 101