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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This] gives you that added benefit of infusing [content] with your brand personality, making it more visual and memorable than static content,” said Lessard. Yee noted there can be big payoffs to focusing on the customers who are already familiar with your product and process. What are their pain points in the process?

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5 Ways to Build a Highly-Engaged Email List

PureB2B

name and email address) during the opt-in process to remove unnecessary barriers to entry. You might have heard somewhere that popups are dead, but did you know that you can effectively double your website's lead conversion rate by adding popups? You can also build a microsite with landing pages that capture lead data.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

When discussing healthcare schema markup, I am referring to schema that is targeted at web use cases and I am not referring to schema that is designed for clinical markup or clinical data exchange. This is not what we are discussing in this article. In medicine a symptom is generally subjective while a sign is objective. Medical Specialty.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Sales Process / Methodology. This can include opt-in management, bounce handling, unsubscribe processing, and suppression lists, as well as higher-end services such as dedicated IP addresses and capabilities like email preview, spam checking, link validation, and delivery monitoring. Marketing Automation. Account Management.

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International marketing: What you need when entering foreign markets

Sprout Social

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Similarly, factors such as cost-per-click and how much Facebook ads cost vary greatly from the United States to, say, Indonesia or India. Piggybacking.

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7 Tech Trends in Email for Marketers

Adobe Experience Cloud Blog

Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. Gamification is the process of incorporating game mechanics into non-gaming realms so that you can drive the desired behavior from your readers. Gamification. Source: Really Good Emails ).