article thumbnail

Volkswagen takes their EV to Pinterest for virtual test drives

Martech

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Our goal was to have audiences be able to experience all the amazing features of the ID.4 And how are those features linked up in the Pinterest digital experience? He added, “The other secret ingredient is Pinterest insights.

article thumbnail

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This] gives you that added benefit of infusing [content] with your brand personality, making it more visual and memorable than static content,” said Lessard. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story

ClearVoice

Ad Age actually has an event tracker for you to keep up with events being canceled, postponed or “moved online.” Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated.

article thumbnail

The History of the PDF and Its Marketing Limitations

SnapApp

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. However, over the next ten years, Adobe continued to improve functionality and features with new plugins and tools. Image source.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

article thumbnail

What Is a Landing Page?

ClearVoice

In exchange for specific and valuable information, the visitor submits their contact information through a form, demonstrating their interest in the offered solution. Use a landing page when you need to: Feature best-selling products and services. Test reactions and behaviors to new features or offerings.

article thumbnail

Killer Content Awards: Meet Our Past Winners

B2B Marketing Exchange

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Influencer Campaign Drift Drift’s free virtual event, The GTM Lab, featured B2B influencers sharing insights on go-to-market (GTM) strategies, attracting 381 live attendees and generating 2,502 leads.