Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
Valasys
MAY 8, 2023
Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory.
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NuSpark Consulting
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.
Contently
JUNE 28, 2017
For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Google, Apple, and other tech giants have targeted ad tech for disruption. Google, Apple, and other tech giants have targeted ad tech for disruption.
Aberdeen
NOVEMBER 5, 2019
The only thing standing in most marketers’ way is a lack of true understanding about what programmatic ads are and how to optimize them. Typically, ads are targeted to a company profile (company size, industry, geography). 4 Ways to Get the Most Value out of Your Programmatic Ads. You can run programmatic ads in countless ways.
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.
Contently
SEPTEMBER 14, 2016
Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. How was the world’s largest ad blocker launching an ad network—and why were advertising giants like Google and AppNexus working with it? We’re not selling ads. What we do is block ads.
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