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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Certain event registration platforms like Eventbrite show the event's attendee list on the registration page. Often, we meet someone and exchange our names, company, job title, and where we grew up in about three minutes.

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Leveraging hybrid events to boost B2B marketing success

BDB

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. By including experts from across the globe, B2B nutrition marketers have a bigger pool of promising contacts to collaborate with, which can later inform product development.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

Please bear in mind that this article is providing general information and this article does not create an attorney client relationship between you and I. To qualify for registration, a trademark owner must use the trademark “in commerce.” It can also help limit your liability for information that you are disseminating.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. Using Social Media.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

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How to Manage Successful Webinars: A Checklist

Adobe Experience Cloud Blog

In exchange, your event should provide significant value to those that have chosen to participate. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible.