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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

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Leveraging hybrid events to boost B2B marketing success

BDB

Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. It also allows easier follow-up beyond the live event, through seamless contact exchanging digitally. 2 It’s easy to see why they’re making these changes.

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B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B

Top Rank Marketing

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Lee: It’s definitely a community-focused event, with the feeling of community for sure.

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29 Simple Ways to Grow Your Email List

Hubspot

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Use your social media accounts to host a free giveaway in exchange for contact information. Host a co-marketing offer with a partner.

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The Best Marketing Events Happening in 2022

Marketing Insider Group

Registration is free! B2B Marketing Exchange. One of the reasons why this is an event I never miss is because Content Marketing World puts an emphasis on building a content community. Registration is already open for 2022 , and you can still register separately for access to the complete 2021 program! SMX Series.

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Social Proof for Marketing: Definition, Benefits, & Examples for 2024

Optinmonster

You can show purchases, registrations, signups, or anything you want. Pro-tip: Don’t be afraid to offer incentives in exchange for a review, especially if you’re a local business. ROKR occasionally posts in the group with special announcements, but the group’s primary focus is community building and social proof.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).