17 Ways to Promote Your White Paper for Lead Generation
NuSpark Consulting
MARCH 3, 2016
Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. This is an ideal method for generating backlinks and creating buzz about your paper.
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