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Navigating the evolving landscape of targeted advertising and marketing measurement

ClickZ

Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use. With big ad platforms keeping their data to themselves, we’re still left with a fragmented web. Join the conversation with us on LinkedIn and Twitter.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles.

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How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Paid search ads. This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. With placement like that, it’s no surprise that search ads increase brand awareness by as much as 80%! Paid social ads. Display ads make sure you’re never out of sight. .

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Batch Email Marketing Email marketing is the ability to create WYSIWYG emails and newsletters with easy to use design tools; send emails to groups of customers and prospects; and track and report on deliveries, opens, and clicks so you get a complete view of email performance. Marketing Automation. No (except Data.com). Marketing Automation.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Spotify Ran a Witty Billboard Ad Campaign in December 2017 to Highlight the Listening Habits of Spotify Users. The first digital ad that ran in 1994 wasn’t rich in targeting, but after 25 years, the digital advertising industry is as sophisticated as it gets. Display ads. Social media ads. Over-the-top (OTT) ads.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools.