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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

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How AI fits into the martech landscape

ClickZ

All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.

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The Google anti-trust trial: A deep dive into the details

Martech

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. Nadella added: “I see search or internet search as the largest software category out there.

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The Definitive Guide to Conversational Marketing

Zoominfo

Think about it– people pay for ad-free services, skip through commercials, and change the station when ads invade their personal space. So how can you leverage conversational marketing to achieve your most pressing business goals? In fact, research suggests mass marketing engagement rates are at an all-time low.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

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Will Bitcoin Crash and Burn?

Hubspot

Everyone also knows about bitcoin’s meteoric share rise, and with five percent of Americans currently investing in bitcoin and an additional 21 percent considering adding the cryptocurrency into their portfolios, bitcoin is one of the hottest assets on the market. The social network has also banned initial coin offering ads.

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Facebook’s Latest Acquisition Aimed at Improving Local Deals

readwrite

Facebook’s acquisition of Rel8tion, a stealth-mode startup out of Seattle, may hint towards the social network’s growing interest in the local advertising space. While Facebook won’t officially confirm what its plans are for Rel8tion’s technology, it’s pretty easy to decipher: location-based advertising.