Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Hubspot

NOVEMBER 24, 2020

Website traffic exchange sites offer a supposedly speedy solution to deliver increased impressions and help your click-throughs climb the charts, but as noted by Google , they also come with significant risk “because they may lead to invalid clicks or impressions and result in your account being disabled.”. What is a Website Traffic Exchange?

Traffic 101

Traffic Lead Ranking Ad Exchange Adsense 101

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. And if you use a CMS like HubSpot or WordPress, this task is even easier. HubSpot users can follow these simple instructions for adding GA.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

JULY 10, 2019

Back in the days of Mad Men -esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. Tracking URLs.

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Hubspot

SEPTEMBER 13, 2016

Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. In August, Blog Ads was launched by Pressflex LLC. Greetings, readers. We’re very happy to have you here.

Blogger 28

Blogger Adsense Aggregators Press 28

Martech Advisor

JANUARY 7, 2020

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. Search Engine Ads. Banner Ads. Native Ads. Types of Ad Creatives. There was a 220% increase in year-on-year ad spend on Instagram Stories. OOH and DOOH.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68