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The Power of Marketing and Sales Intelligence

DiscoverOrg

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Lead generation. Sound familiar?

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.

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Prospecting data accuracy

Biznology

Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. PointClear provides lead generation and management services, and houses a sophisticated and efficient call center run by Karla Blalock. . Examine the incoming records for problems. .

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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. Consider getting help from your partners to announce the webinar to their database and send prospects to the same registration page. Don’t forget to invite your customers! What about your partners.

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4 Elements that drive B2B direct marketing results

Biznology

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.

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Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Versium

The Predictive List Builder service, available at Datafinder.com , allows marketing professionals to build highly targeted, highly qualified prospect lists for multichannel campaigns based on projected conversion rates from Versium’s predictive, machine learning-based models.