Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)

Marketing Analytics Tools 345

Marketing Analytics Tools Analytics Google Work Management 345

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Marketing team. A combination of teams. Ad Ops team. Product team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Advertising Agencies 128

Advertising Agencies Privacy Paid Search Agency Privacy Protection 128

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

Marketing Automation Services 86

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 86

Customer Experience Matrix

MAY 11, 2019

In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services. They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? That’s why your smartphone recognized your thumbprint.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

Facebook 69

Facebook Privacy Protection Product Paid Search Agency 69

Convert

SEPTEMBER 15, 2021

Consent obtained prior to direct marketing. Enforcement Agencies. Most consumers will be proactively protecting their personal data. We will see better privacy protection tools (the same way we now have privacy-invading tools). Transfers to Third Parties. Consent for Adtech cookies. Attorney General.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98