article thumbnail

Marketers search for new email marketing technology to meet pandemic challenges

Martech

Also, 55% are looking to boost personalization, while 35% are considering enriching customer profiles. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Conversely, 24% say that don’t plan to make any changes.

article thumbnail

Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Meanwhile, the United States has gotten into the privacy act (so to speak).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

Right to object to automated profiling and decision making. Enforcement Agencies. Ensure that your customer service employees have accurate knowledge of the regulations to satisfy consumer requests efficiently and predictably. Right to correct errors in personal data. Right to delete personal data. Consent for Adtech cookies.

Privacy 72
article thumbnail

Rev Ops Barometer H2 2021

Liveintent

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Customer satisfaction data. Audience data. Brand effectiveness data.

article thumbnail

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? But it’s a lizard-and-the-egg sort of thing: most people won’t pay even a little extra for privacy, especially if they’re rewarded for giving up their data. Jamie was puzzled.

Privacy 195
article thumbnail

Looking for clarity on CDPs: Monday’s Daily Brief

Martech

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” Its purpose is to serve as a platform for all voice, chat and digital customer service systems.

article thumbnail

Ensure Your Business Looks Good Online

Webbiquity

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. Reputation companies also works to protect a person’s privation information from being made public. A privacy policy can’t hurt either. Be Likeable Via Social Media.