article thumbnail

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Other great resources & hidden gems.

Resources 179
article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Amazon DSP.

Buy 87
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

Adsense 80
article thumbnail

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram.

article thumbnail

10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media Planning Media Buying Publishing Display Advertising Video Mobile. Sponsored by Doubleclick.

article thumbnail

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The Advertising Is Good For You blog tracks these statistics from DoubleClick.

article thumbnail

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Facebook uses programmatic advertising to sell ad space on its social media platform. Their job board sales representative advised the staffing agency to increase spending by 60% to enhance job visibility before collaborating with Haley Marketing. Maintained monthly organic social media presence on LinkedIn and Facebook.