The Marketing Blender

SEPTEMBER 23, 2019

Contact Us. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

NOVEMBER 5, 2019

Contact Us. The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). This certification ensures that a woman-owned business qualifies as a diversity business program supplier.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

SEPTEMBER 12, 2019

Contact Us. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. It’s how we help our clients align their sales and marketing efforts to drive growth.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

SEPTEMBER 27, 2019

Contact Us. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. Budgeting precision: Each PPC campaign uses a predetermined budget, usually capped by the day or the month.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

OCTOBER 17, 2019

Contact Us. Make sure every salesperson has the right tools and knows how to use them. At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

OCTOBER 7, 2019

Contact Us. 5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today!

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

NOVEMBER 25, 2019

Contact Us. It’s a useful tool for positioning yourself as an expert in your industry. Customize your contact information. You can also optimize this section by changing the labels that appear next to the URL of any website that you add to your contact info. Next to Contact info, click on the pencil icon.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

The Marketing Blender

MAY 4, 2021

Contact Us. or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget. Our Services.

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CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). These are the typical accountabilities for a Chief Marketing Officer.

CMO 52

CMO Paid Content Work Management Marketing Management 52

The Marketing Blender

MAY 2, 2022

Contact Us. . How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? The good news is that social media marketing is one of the most powerful tools that B2B businesses have available to craft their brand voice, deliver compelling content, and grow their revenue.

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Social Media Advertising Agencies Social Marketing B2B Marketing 122