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Most Ad Agencies Are Not Ready for AI

Bionic

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Altman’s prognostication is sending shockwaves through the advertising industry. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). AI will free ad agency workers from drudgery.

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Bionic Unveils “Custom Fields Everywhere” in Media Planning

Bionic

When media planning , you can never have enough data. You need data to make the best media buying decisions. You need data to optimize your advertising performance. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method. Here’s how to do it.

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How to Use ChatGPT to Analyze Your Media Plan Performance

Bionic

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. You need good data to train your media planning AI. Bionic now makes it easy for you to analyze your media plan data with your favorite AI tools.

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Top 15 Advertising Agencies in Australia

Outgrow

Top 15 Advertising Agencies in Australia. The Australian ad market has been estimated at $16.6 Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand.

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Top 15 Advertising Agencies in Europe

Outgrow

Top 15 Advertising Agencies in Europe. The internet world is head over heels in love with advertising leading to some truly innovative advertising campaigns. This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads. Success Stories. BBH London.

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How to Train Your Media Planning AI (The Right Way)

Bionic

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. Can AI Really Replace the Human Touch in Media Planning?