Marketing Insider Group

JUNE 22, 2010

Both of these activities are well ahead of news, sports and other activities. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Search is the most used feature of mobile users with 48% saying they have done so. Social networking follows at 41%. In just 2 years, there are already 4.5

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 5, 2010

41% of online time is spent on only 3 activities: social networks, gaming and email Email use has declined 28% vs. last year Video/Movie use is still less than 4% but grew 12% Email is still the #1 activity on mobile devices but social network use grew 28% So what does all this mean? Here are 7 points to consider.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. hot lead management. I’m hungry now).

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 24, 2010

Identify what activities your prospects engage in with their mobile devices. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Understand the regional differences and adoption of mobile technologies if you are a global brand. Click here to cancel reply. Share your thoughts, post a comment.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

OCTOBER 19, 2010

.&# I also need to mention that I cannot take credit for my funnel depiction as there was much discussion by the leaders in our organization about the shape of our funnel and the need to increase the velocity of our demand activities by moving from a wine-glass shaped funnel to one shaped more like a champagne flute or a shot glass.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late. Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

They show how brands with high loyalty and strong social currency command a price premium confirming the need for the tighter coordination of social brand activities. In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Share your thoughts, post a comment.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

SEPTEMBER 15, 2010

I closely follow people on Twitter who are active in sharing information relevant to my job. Many college kids do not use Twitter or LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? They “like&# you as part of an expression of who they are. Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

MAY 5, 2010

The question is whether we are actively participating in it online. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

The question is whether we are actively participating in it online. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. This is one of the most positive outcomes of the social media activity in B2B marketing. ROI: How do you link social media activity to the bottom line? Which is more important: channel or content strategy?

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. This is a foundational activity. Why is this important? Curious as to your thoughts on this?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. A study by DemandGen Report shows sales opportunities increase by 20% with nurtured leads versus non-nurtured.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. I’ll give my 2 cents but would love to hear from anyone active in this discussion. Who should we market to?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And yet some of us have to even say the words: &# Twitter Is Not a Social Media Strategy “ where the author has to point out that “A Twitter account is not a social media strategy&#. I’ll give my 2 cents but would love to hear from anyone active in this discussion. Who should we market to?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Hello, I am truly glad you are interested in our marketing activities. Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number).

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

JULY 29, 2010

I actively and passionately participate in social media conversations with authenticity and I do it because I want to. I agree, that business owners should understand that their personal brand must be in all their social media activities. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

NetLine

AUGUST 2, 2023

Sales Qualified Leads (SQLs): Leads that have been vetted by your sales team and are deemed ready for direct sales engagement. Sales Accepted Leads (SALs): Leads that have been formally accepted by the sales team and are ‌being actively pursued as potential customers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It is not highly complex. It makes sense to anyone who hears it.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Yet, how many of us measure it, take steps to improve it, and hold ourselves accountable for ensuring this feedback loop is active, constructive and ultimately effective? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It is not highly complex. It makes sense to anyone who hears it.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Finally, the post from Daniel Flamberg, “Who Owns Social Media Monitoring” , suggests marketing should orchestrate social media for the organization and bring together a “collective” of functional silos in marketing, PR, and across our agencies to add value to marketing and communication activities. See my recent article for more.

Social Media 100

Social Media Demand Generation Agencies Media PR 100