Digital B2B Marketing

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video' What is LinkedIn tracking, and what are they not tracking?

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When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing automation gives you a way to automate your marketing activity with far more complex business rules. Marketing Technology eloqua marketing automation marketo'

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Here are three of the better B2B marketing examples I found.

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Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Eloqua has an active voice on the entire spectrum of content marketing. As both a marketer and a gardener, who struggles each year with finding a better way to create a garden plan, log activity and track results, I was intrigued. What happens when a company tries to align with something new to them?

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. With one possible exception (#5), they do not fit the profile of a stereotypical spammer. Reachforce. 117 favorites per day. Your Turn.

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