Search Intent: The Key To Successful PPC Campaigns
Directive Agency
FEBRUARY 25, 2019
Every time someone acts online, or anywhere for the matter, there is an expectation of a result. Listed below are the four main things we will look at as indicators for determining keyword intent (in no particular order): SERP Features. To put it simply, all you have to do is look at the SERP to know what the search intent is.
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