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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Every time someone acts online, or anywhere for the matter, there is an expectation of a result. Listed below are the four main things we will look at as indicators for determining keyword intent (in no particular order): SERP Features. To put it simply, all you have to do is look at the SERP to know what the search intent is.

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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

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How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

BuzzSumo

Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post.

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Is Google My Business Important for National B2B Firms?

Circle Studio

They generally include facts such as the proper name of the subject, a short summary (often pulled from a source such as Wikipedia), a picture, key facts, and links to the business’s website and social media profiles. Google’s Knowledge Graph is based on the idea of correlating facts to entities.

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

Keywords, in a sense, act like banners that say, “Hey! Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. But how do you come up with persuasive blog and content copy that’s also highly optimized for search

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Image credit: Wikipedia. Growing amounts of data from an increasing number of touchpoints will be combined, analyzed, and acted upon to support other trends here (such as personalization). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. SMX East 2017, Day 2. In this case, Amazon is the only publisher in play.).