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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. Data ownership. Data minimization.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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7 Killer Demand Generation Strategies

Excelsior Research

This long-term element is an essential component for any business. It is a process that requires a gradual, comprehensive, and holistic approach to engagement that comprises a series of different strategies like dedicated inbound marketing tactics, social interaction, E-book campaigns, and weekly newsletters. Demand Generation.

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How To Choose The Right Business Lead Database For Your Business

SalesIntel

Read Reviews: Check for customer reviews and testimonials on independent review platforms, industry forums, and social media. It can include data from online forms, social media profiles, and other online sources. Any business’s continued success hinges on its sales pipeline’s growth.

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Ways To Make Content Syndication Work For You

Excelsior Research

Content syndication is that the act of re-publish web-based content by a third-party website with citing original source. The publisher creates backlinks to the content creator’s website and other social media pages creating organic traffic. Gradually helping you build up a relationship with the press and media.

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What is B2B lead generation, and how to get started?

Excelsior Research

Some of the common marketing channels a business uses are: emails, events (both online and offline), social media, pay per click, cold marketing content marketing, and more. Leads need to be identified, qualified, entered, pipelined, and then acted upon. For different purposes, the criteria differ for B2B sales qualified leads.

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What is B2B lead generation, and how to get started?

Excelsior Research

Some of the common marketing channels a business uses are: emails, events (both online and offline), social media, pay per click, cold marketing content marketing, and more. Leads need to be identified, qualified, entered, pipelined, and then acted upon. For different purposes, the criteria differ for B2B sales qualified leads.