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Programmatic Advertising: The Ultimate Guide

illumin

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. The medium represented over $96 billion of digital display transactions in the US in 2021. Efficiency: Both sellers and buyers can achieve better returns on their respective investments.

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Social Media Management in Times of Crisis

Buffer

We hope that the below thoughts can act as a starting point to work from as we navigate the current and up-coming challenge. Pause and reconsider your social media plans (and goals). If you haven’t already, now is a time to reflect on any existing plans for the end of Q1 and heading into Q2. We’re still figuring it out.

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Why Do Content Marketing?

Marketing Insider Group

And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. It’s important to builkd a team that understands how to think and act like a publisher. Is there an early-adopter advantage to being first in some social media platforms?

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B2B Marketers’ Guide to Virtual Marketing

Valasys

B2B marketers across the globe have been increasingly adopting virtual marketing because of several reasons, a predominant one remains the increasing use of social media marketing (SMM) that was amplified during the lockdown. Social Media Marketing. Facebook, LinkedIn, Twitter, etc.). Why Choose Virtual Marketing.

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The ultimate guide to contextual targeting in digital advertising

illumin

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

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Guide to Creating a Social Media Strategy for Your Firm

FMG Suite

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. You don’t have to be a social media expert for it to make a difference!

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

In other words, motivate them to act on your offer now! Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 You need to add a self-serving motive to complete the equation.