Remove Act-On Remove Digital Marketing Funnels Remove Forrester Remove Tips
article thumbnail

Drive growth with account-based marketing

Martech

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that.

article thumbnail

Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. In the digital landscape, we have more tools than ever to understand user and buyer behavior. Some marketers track two additional stages: retention and advocacy. Buyers don’t wake up and decide to purchase on a whim.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

Studies 69
article thumbnail

The (Almost) Lost Art of Listening in Demand Generation

ANNUITAS

Marketers talk. But some of the best, most successful marketers I’ve known listened a lot more than they talked. Often that’s because a group of marketers holed up in a room somewhere for a “workshop” and hatched a strategy without any input from buyers. Well, a lot of us do. Too often, content strategies aren’t based on buyers.

article thumbnail

8 Affordable and Scalable Lead Generation Strategies

PureB2B

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Tips for Successful Lead Generation. Overview of a Lead Generation Strategy.

article thumbnail

8 Affordable and Scalable Lead Generation Strategies

PureB2B

For marketers and their companies, lead generation is critical for growth. Also, prospects must be nurtured from the marketing funnel to the sales pipeline. Marketers often find themselves wondering how to boost lead generation. Tips for Successful Lead Generation. Overview of a Lead Generation Strategy.

article thumbnail

Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.