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Top 10 Email Marketing Tips for Financial Services

SendX

It’s not like social media posts that depend on someone logging on at the right time and the algorithm happening to display it to them. When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. The list is there, and all you have to do is compose your emails.

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Here is how pros do conversion rate optimization

Kevin Indig

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Other conversions are soft , i.e., users engage with something.

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5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

After countless split tests, design tweaks, copy changes, and conversion tracking metrics, we can share the 5 essential elements of designing landing pages for your law firm. You’ve got to be able to grab their attention right away and get them to act. 5 Essential Elements of Building Landing Pages That Convert.

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How Display Advertising Benefits B2B Businesses

Valasys

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. Display advertising can be a mystical practice for B2B companies as they are paying for impressions & clicks on other websites, that they don’t own.

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How to Optimize Your Shopify Checkout (+ 11 Mistakes to Avoid when Experimenting on Checkout Pages)

Convert

Most eCom folks know that optimizing their checkout pages is important, but they struggle to know where to start or how to test these pages for the best results. When it comes to optimizing your Shopify checkout, there are a few key things you can do to improve the overall customer experience and increase your conversion rate.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

Focus on micro conversions. Test your emails. Plus, despite the increasing popularity of social media, email performs better than social media with a 6.05% conversion rate compared to social media’s 1.9% conversion rate. Once your campaign looks the way you want, you’re ready to set your display rules.

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5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

Susan Weinschenck explains , "If you want people to act on the data, then you need to couple it with emotional data.". Short quotes from happy customers can do wonders for your conversion rate, so it''s no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. 2) Case Studies.