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How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. Can I act on these metrics (i.e., Editor’s note: You may have missed the original post when we published it several years ago. Click to enlarge. Click To Tweet.

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Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot

Partner marketing teams can help create deals between companies to increase both of their reach with activities such as co-marketing, lead sharing, special offers, and more. About: Crossbeam lets you collaborate, co-sell, and co-market with every company in your partner ecosystem.

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Social Proof for Marketing: Definition, Benefits, & Examples for 2024

Optinmonster

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing. Show Real-Time Purchases With TrustPulse 2.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Sometimes (volume limits).

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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. In this post, I’ve collected the best eCommerce lead generation tips that you can apply on your website to turn it into a lead generation machine. Visit your website or product pages.

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Cisco Announces Intent to Acquire Socio Labs

The Customer

Socio Labs’ hybrid event technology platform that manages the full lifecycle of large-scale virtual, in-person and hybrid events – from registration to post-event analytics. Additional Resources: Read the blog from Javed Khan , senior vice president and general manager of Cisco Collaboration.

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Lead Generation: The Findera Way!

Valasys

Yahoo co-founder Jerry Yang and Salesforce and Visa board member Maynard Webb have funded a simpler and cheaper solution for finding leads: a free vertical search engine that is optimized for business professionals. Sounds familiar? Findera vs. LinkedIn.