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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Implement video on your landing pages Videos are awesome tactics for showing off what your company does. Read More: 7 Tips for Creating an Effective Marketing Video ] You can use video to explain your product offerings, show examples of your work or client testimonials, company culture and recruiting — the possibilities truly are endless.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Let’s jump in.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

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CRM vs. CMS: Which is Right for Your Business?

TrustRadius Marketing

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. But the first step is learning the differences between CRM and CMS software. This post will be your guide to navigating the world of CRM and CMS software. Your Guide For Choosing a CRM or CMS.

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Increase Holiday Sales With These Conversion Tips (2021 Shopify Edition)

Convert

According to a 2020 report by Adobe Analytics where they analyzed one trillion visits to retail sites in the U.S., This will lead to problems like shoppers finding their favorite product out of stock, long shipping delays, and disappointment in customer service. sales in November and December hit $188 billion. Here’s How.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Google Analytics . . . #2: Short answer: You can’t. .