How the gaming universe is preparing marketers for the metaverse
Martech
APRIL 7, 2022
The New York event showed marketers a crash course about the metaverse and how games are part of that. They say COVID was an acceleration for gaming, I believe this event will be an acceleration for gaming as an advertising medium,” said Itamar Benedy, co-founder and CEO of programmatic in-game advertising platform Anzu.
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