Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”
ANNUITAS
OCTOBER 31, 2023
Many of these platforms have been quick to announce they have ‘added AI.’ On the other hand, we see AI tackling meatier elements, but in a way that creates more uncertainty and volatility in GTM processes and systems — and often compliance risks — rather than really improving productivity.
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