Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

Customer Experience Matrix

AUGUST 13, 2013

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Jigsaw- Data Cloud. 500 people have signed up for Jigsaw since the acquisition. Force.com Platform.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Leadspace

JANUARY 4, 2017

I believe we’ll see a lot more CMO’s surface out of the hype quagmire, realize this, and invest and adopt practical data acquisition, integration, enrichment, and actionability strategies as their priority in 2017. Getting the RIGHT data, in real-time, and ACTIONING it is what’s important, not “MORE” or “BIG” data.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Kapost

SEPTEMBER 16, 2016

For the modern marketer, building a marketing stack often feels like a jigsaw puzzle. The customer acquisition, retention, and engagement worlds are evolving at a rapid pace. It’s almost like product development, where your version one will look different from your version eight.

Optimization 48

Optimization Jigsaw Work Management Tips 48

Content Standard

MAY 8, 2018

It’s about long-lead customer acquisition and retention. Content is also great for feeding the entire sales funnel, not just new acquisitions. ” What do we hear time and again when it comes to content marketing? Content helps to establish a brand as trusted advisers.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

MakesBridge

JANUARY 22, 2018

The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. They presented the following concepts in a training session held recently : Right Acquisition : Get started with best practices while getting subscribers to opt-in.

Deliverability 54

Deliverability CAN-SPAM Jigsaw Opt-out 54

Online Marketing Institute

JULY 31, 2009

When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Belkins

DECEMBER 6, 2020

It’s like putting a jigsaw puzzle together: You need all the pieces to make sense of the image. This includes in-house teams and any representatives of your acquisition partner. Yep, this looks like a lot of information! You may be wondering, “ Do I really need all of that? ” In fact, you do. Transparency.

Sales Qualified Leads 75

Sales Qualified Leads Top of Funnel Ideal Customer Profiles Jigsaw 75

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. Some of the cases where PR can be beneficial include product or service launch, changes to the board of directors or leadership, awards or recognition, milestones or anniversaries, crisis, expansion projects, merger or acquisition, and fundraising. An Overview of Marketing.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

These are key elements of the entire marketing jigsaw. Some of the cases where PR can be beneficial include product or service launch, changes to the board of directors or leadership, awards or recognition, milestones or anniversaries, crisis, expansion projects, merger or acquisition, and fundraising. Marketing and its Applications.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Hinge Marketing

MAY 19, 2016

Successfully marketing your professional services firm today requires a combination of digital and traditional marketing activities that fit together—like a jigsaw puzzle—to do one vital thing: make your expertise visible in the marketplace. Expertise-Driven Marketing for Clients and Talent. 1) Make your experts visible.

Brand Identity 49

Brand Identity Branding B2B Thought Leadership Thought Leadership 49

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Jigsaw is salesforce’s attempt to help us with these issues. Many who arrived thought Jigsaw was just a stand along list builder that would allow you to compile a list of prospects based on demographics like company size and title to import into the CRM.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

Heinz Marketing

FEBRUARY 8, 2021

I haven’t talked to you since the acquisition. The acquisition of Engagio, I think was seen by a lot of people as a further doubling down on just being aggressive, going after the market, and really realizing the more comprehensive vision and opportunity that exists as a platform in the account-based space. Paul: All right.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

seo.co

NOVEMBER 1, 2021

Don’t force the jigsaw puzzle piece into place; instead, recognize that it isn’t working, and move onto something else. With a better ongoing content strategy, you’ll be more visible, more authoritative, and more helpful than any of your competitor, and as a result, you’ll wind up with a far higher customer acquisition rate.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40